illustrator & muralist
CAN-DESIGN LABELS
Illustrative labels are an effective tool to market new flavors for breweries and companies in a creative and eye-catching way. By using unique visually appealing designs, these labels can capture the attention of potential customers and convey the essence of the product. With the right combination of colors, typography, and imagery, illustrative labels can help establish a brand identity and differentiate a from its competitors. Overall, investing in well-designed labels can be a smart marketing strategy for breweries and companies looking to stand out in a market.
This custom can design was created for a local brewery, Far From the Tree in Salem, MA.
This can design idea was won by an employee at the brewery and my goal was to bring their vision to life using the story of Persephone as the main reference. The notes of flavor they wanted to showcase were apples, ginger, pear, and pomegranate in a simple yet eye-catching design.
Although can designs can be simple in style, they can be visually strategic when coming up with a design such as 'Persephone'. In just a couple of days, this limited edition flavor was sold out from people ordering in person or across the country.
A visually appealing can design can provide numerous benefits for breweries. It can help to establish brand recognition and loyalty, differentiate a brewery's products from competitors, and attract potential customers. A well-designed can also become a collector's item, further increasing brand awareness and customer loyalty. Therefore, investing in a visually eye-catching can design can be a wise decision for breweries looking to make a strong impression in the market
Can Design Label created for a line of seasonally distributed custom flavors for Back East Brewing in Bloomfield, CT.​
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If you're looking for something that can be used across as a main label, you can consider doing something like this.